“Lack of real models”: Internet boycotts Marc Jacobs while Kim Kardashian supports the luxury brand

BEVERLY HILLS, CALIFORNIA: The internet erupted in fury at Marc Jacobs after the fashion brand chose Kim Kardashian for its new ad.

Outraged voices criticized the move, expressing fatigue with Kim ubiquitously endorsing products and suggesting there are many other models that could have been considered.

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Many argued that Kim was not the ideal candidate to represent Marc Jacobs, pointing to her history of controversial advertisements.

Critics also claimed that Kim seemed boring and lacked the vibrant expressions expected in the fashion industry, with some even deeming her uninteresting in recent times.

This wave of discontent led to pledges to boycott Marc Jacobs, signaling a strong backlash against the fashion brand’s choice to cast Kim Kardashian.

“It’s like they seriously only wear one type of outfit for EVERY campaign. A full bodysuit fitted to their body. Long Lucious hair. Photoshopped x10. SO IKONIK. I’m TIRED, BORED and MOVING FORWARD . Mark Marc Jacobs as “Another brand I will happily not buy from again. Stop giving this family money for the same BORING RECYCLED LOOKS,” one user said on Reddit.

Also Read: Kylie Jenner Mocked For ‘Trying To Look’ Like Kendall Jenner Now After Being ‘Tired Of Looking’ Like Kim Kardashian

“My first thought is who? The second thought is Kim K. The third thought is just no and why by Marc Jacob. That’s not what I think of when I think of this brand,” said another.

“This makes me want to get the Marc Jacob tote more,” one said.

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“I love the Marc Jacob one but it’s had a lot of duds over the years. It’s definitely a dud lol,” said another.

“Why is she suddenly everywhere? AHS, Marc Jacobs, Swarovski, NBA, whatever the deal is, exhausting,” one user said on Instagram.

“If we ignore them and don’t buy their products, they might disappear,” one user commented.

“I guess they ran out of real role models,” one said.

“Can we just stop seeing his face everywhere? Please?” another user commented.

“I will never buy from you,” one added.

“Oh man, really Marc Jacobs? added another.

“Ugh. I hate having to change brands now. I hope it’s the only one they have,” one said.

“I think I’m feeling Kim Kardashian fatigue. House girls are everywhere and I don’t know how to avoid it,” said another.

How many brands does Kim Kardashian own?

Kim Kardashian, the entrepreneur, founded KKW Beauty and KKW Fragrance, both operating from 2017 to 2022.

KKW Beauty was valued at over $1 billion in 2021. In 2019, it launched the shapewear company Skims, which was valued at over $4 billion in 2023.

Its diverse brand portfolio includes Skims, KKW Fragrance, Kardashian Beauty, Kim Kardashian: Hollywood, Belle Noel Jewellery, Dash Boutique, Good American, Kim Kardashian Eau de Parfum, Poosh, Selfish, Kimoji and SKKY Partners.

Kim Kardashian has established herself as a prominent figure in the business world with a string of successful ventures in beauty, fashion and lifestyle.

@kimkardashian/Instagram)
Kim Kardashian owns several brands (@kimkardashian/Instagram)

What is Marc Jacob’s “three minutes” fashion show?

At the New York Public Library, Marc Jacobs presented his fall 2023 show, which began abruptly at 7:30 p.m. and ended just three minutes later.

The 29 models gracefully completed two full turns before the show ended abruptly.

The three minutes encapsulate the transition between dimming the lights and intensifying the music, the brief pause between the two revolutions and Jacobs’ silent arc.

The complete rotation, from the first model to the last, took only 32 seconds.

Throughout the audience, there was nervous, disbelieving laughter as it became more and more obvious that the show was indeed over.

LONDON - FEBRUARY 16: Model Naomi Campbell and Prince Azim of Brunei arrive for the Marc Jacobs fashion show
Model Naomi Campbell and Prince Azim of Brunei at the Marc Jacobs show

How much does Kim Kardashian charge for brand endorsements?

According to Business Insider, Kim typically enters into a $6 million-a-year deal with a company that specializes in wearable consumer goods.

Kim Kardashian West revealed that she frequently orders between $300,000 and $500,000 for a single Instagram post.

When engaging in larger partnerships, Kardashian often strikes multi-million dollar deals.

Kim Kardashian accused of copying Kim Kardashian (Instagram/@kimkardashian)
Kim Kardashian charges huge sums for brand endorsements (Instagram/@kimkardashian)

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