‘Lisa Frankenstein’ Fails to Rekindle North American Box Office in Slow Super Bowl Weekend

“Lisa Frankenstein” did not come to life at the North American box office in its first weekend in theaters.

The horror comedy, written by Diablo Cody and starring Kathryn Newton and Cole Sprouse, earned $3.8 million on Sunday, according to studio estimates.

It entered a very slow Super Bowl weekend in second place behind the spy thriller “Argyle.”

Matthew Vaughn’s “Argyle” took first place with just $6.5 million, bringing its two-weekend running domestic total to $28.8 million. The $200 million production is Apple’s first major theatrical flop.

Universal Pictures oversaw the North American release for the streamer, where it is playing in 3,605 locations. Globally, it has grossed $60.1 million so far.

Focus Features released “Lisa Frankenstein” in 3,144 locations.

A 1980s teenage riff on Mary Shelley’s classic story, “Lisa Frankenstein,” was the directorial debut of Zelda Williams, daughter of Robin Williams. Overall reviews were mixed to negative with 49% on Rotten Tomatoes.

AP’s Mark Kennedy wrote in his review that it was “a real monster—stitched together from previous movies, painfully incoherent and deeply, deeply dumb.”

According to exit data, the audience was mostly female (61%) and under 35 (71%).

But while the opening weekend was low, the production’s budget was also relatively modest at a reported $13 million.

The movie is set in the same universe as “Jennifer’s Body”, written by Cody and directed by Karyn Kusama.

The film fizzled with critics and audiences upon its release in 2009 but has gained acclaim and cult cachet over the past 15 years.

“The Beekeeper” came in third with an additional $3.5 million in its fifth weekend.

The faith-based series “The Chosen,” airing the first three episodes of its fourth season, was fourth with $3.2 million while “Wonka” rounded out the top five with $3.1 million.

Overall, it’s likely to be the slowest weekend of the year so far, with an industry-wide $40 million, down nearly 25% from last year.

The big football game isn’t entirely to blame — in years before the pandemic, it was able to generate more than $75 million in a single weekend.

In 2009, the Liam Neeson film “Taken” went to the Super Bowl and grossed $24.7 million. And in 2015, “American Sniper” brought in $30.7 million.

But this year is different. Paul Dergabedian, senior media analyst at ComScore, attributes this to a number of factors, including the unique focus on this year’s game, which he said, “became the center of attention for the entertainment world.”

“There was only one new movie and there was so little momentum in the movie marketplace,” he said. “It’s no surprise that, at least in the modern era, this is the lowest-grossing Super Bowl weekend we’ve ever seen.”

Adds Dergabedian: “I don’t think anyone wants to take a chance on a huge release this weekend.”

This week brings two big movies to theaters, “Bob Marley: One Love” and “Madam Webb,” but things aren’t likely to pick up significantly until “Dune: Part Two” opens on March 1.

“There’s a natural ebb and flow of things for this theater,” Dergabedian said. “The box office will recover.”

Estimated ticket sales for Friday through Sunday at US and Canadian theaters, according to ComScore. The final local figures will be released on Monday.

1. “Argyle,” $6.5 million.

2. “Lisa Frankenstein,” $3.8 million.

3. “The Beekeeper,” $3.5 million.

4. “The Chosen,” $3.2 million.

5. “Wonka,” $3.1 million

6. “The Migration,” $3 million.

7. “Anyone But You,” $2.7 million.

8. “Mean Girls,” $1.9 million.

9. “American Fiction,” $1.3 million.

10. “Poor Things,” $1.1 million.

Leave a Reply

Your email address will not be published. Required fields are marked *