Mariska Hargitay is the latest supercelebrity to rock a sparkly new trend that’s making everyone’s eyes shine

Los Angeles, California (Publication): Analysis of Google Trends search data reveals that online searches for “silver outfit” exploded 156 percent worldwide after celebrities including Taylor Swift, Julia Fox, Bella Thorne, Mariah Carey, Julia Garner, Kate Beckinsale, America Ferrera, Skai Jackson, Mariska Hargitay and more all made a silver statement at the Golden Globes.

Mariska Hargitay attends the
Mariska Hargitay attends the 25th Anniversary Celebration of “Law & Order: Special Victims Unit” at Edge at Hudson Yards on January 16, 2024 in New York City. (Photo by Dimitrios Kambouris/Getty Images)

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Worldwide Google searches have soared by more than 182% for “sparkly dresses” in the past five years, according to a study by fashion retailer Boohoo. Mariska Hargitay is the latest celebrity to wear the trendy metallic color in a shimmering silver dress for Law & Order SVU’s 25th anniversary celebration.

The metallic trend dominated the Golden Globes red carpet, with many celebrities flocking to wear the color. Celebrities include America Ferrera in a boldly embellished silver Dolce & Gabbana dress, Julia Garner in a shimmering silver Gucci dress, Naomi Watts in a one-shoulder silver Fendi dress, Elizabeth Debicki in a shiny silver Dior couture dress, Skai Jackson in a silver Jenny Packham maxi dress, Kate Beckinsale in an extra-long tulle romper and JaNae Collins in a silver long-sleeve dress.

Taylor Swift arrives at the 81st Annual Golden Globe Awards at the Beverly Hilton on January 7, 2024 in Beverly Hills, California.  (Photo by Steve Granitz/FilmMagic)
Taylor Swift arrives at the 81st Annual Golden Globe Awards at the Beverly Hilton on January 7, 2024 in Beverly Hills, California. (Photo by Steve Granitz/FilmMagic)

Taylor Swift was spotted on New Year’s Eve with Travis Kelce wearing a shimmering silver Cleo Peppiatt mini dress, paired with a celestial-themed silver hair accessory. The singer also donned a similar outfit on her birthday, December 13, with another fitted black sparkly Cleo Peppiatt dress featuring the celestial sky, moon and stars. The outfit was paired with a statement shimmering silver bag. Silver bags and dresses are at their highest fashion point in five years, with global searches for “silver dress” up 89%, “silver bag” up 105% and “sparkly dresses” skyrocketing by 182%. Searches for “sparkly silver dresses” have exploded 183% in the last 10 years, a monumental increase in the number of people searching for trendy silver outfits on Google.

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Julia Fox attends Nicki Minaj's New Year's Eve celebration at E11EVEN Miami on December 31, 2023 in Miami, Florida.  (Photo by Jason Koerner/Getty Images for E11EVEN)
Julia Fox attends Nicki Minaj’s New Year’s Eve celebration at E11EVEN Miami on December 31, 2023 in Miami, Florida. (Photo by Jason Koerner/Getty Images for E11EVEN)

For a bolder look, pair silver with a vibrant color. Bella Thorne made a strong statement with this trendy color as she celebrated the New Year in Los Angeles. Thorne decided to wear her silver mirrored mini dress differently, pairing it with bright red tights and statement glitter eyeshadow. The hashtag #glittereyeshadow has gained 448.7 million views on TikTok. “Silver mini dresses” have seen a 69 percent increase in the last 10 years. Bright red tights are social media’s latest must-have accessory, with 22.6 million views on TikTok, including videos on how to style and wear them, and search results on Pinterest exploding by 488 % over the last year.

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Bella Thorne is seen on December 31, 2023 in Los Angeles, California.  (Photo by Rachpoot/Bauer-Griffin/GC Images)
Bella Thorne is seen on December 31, 2023 in Los Angeles, California. (Photo by Rachpoot/Bauer-Griffin/GC Images)

Silver can also be worn in a stunning two-piece outfit, as Julia Fox demonstrated while attending Nicki Minaj’s New Year’s Eve show in Miami. Fox wore a metallic star skirt and top with slits, paired with a silver bag, top hat and her signature cat-eye lining. “Silver outfit” has seen a 156% search increase over the past five years, and the hashtag #silveroutfit has gained 25.7 million views on TikTok. Other big names who have embraced the silver trend include Mariah Carey, Melanie Trump and Rita Ora.

Julia Garner at the 81st Golden Globe Awards held at the Beverly Hilton Hotel on January 7, 2024 in Beverly Hills, California.  (Photo by Alberto Rodriguez/Golden Globes 2024/Golden Globes 2024 via Getty Images)
Julia Garner at the 81st Golden Globe Awards held at the Beverly Hilton Hotel on January 7, 2024 in Beverly Hills, California. (Photo by Alberto Rodriguez/Golden Globes 2024/Golden Globes 2024 via Getty Images)

Kate Beckinsale attends the 81st Annual Golden Globe Awards at the Beverly Hilton on January 7, 2024 in Beverly Hills, California.  (Photo by Lionel Hahn/Getty Images)
Kate Beckinsale attends the 81st Annual Golden Globe Awards at the Beverly Hilton on January 7, 2024 in Beverly Hills, California. (Photo by Lionel Hahn/Getty Images)

A Boohoo spokesperson commented on the findings: “Silver and glitter can be a bold piece to wear, and there are plenty of ways to wear it, whether with matching silver accessories or teaming it with a vibrant, contrasting color. Celebrities like Taylor Swift, Bella Thorne and Julia Fox show how to add personality to your outfit or how to style a statement piece. It’s obvious that people are interested in how to bring a trendy silver piece into their wardrobe and have been inspired. by social media platforms and fashion-forward celebrities more than ever. »

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